Local SEO 2021: How To Rank In Google Maps

In today's local seo video i'd like to share with you

how you can rank on google maps now this video i really want to talk about citations because

that's really one of the first things that comes to mind when we start talking about

local seo now really what i'm getting at is those google pin citations that are being sold on some of our favorite outsourced platforms

but those services that are dropping a trillion pins they're really missing the mark

and i want to talk with you on a more advanced way that you can achieve rankings

now what i'm going to talk with you today is what i call wave

citations this is building citations in waves

which this is this service is derived from

because a lot of the pros build citations in waves and that's what i want to share with you today because they've taken a good piece of what is actually

working they've made it look really good but it actually doesn't have any functionality it doesn't work it's non-beneficial however with the steps that i'm going to lay out today these pins can be beneficial but it's only part of a process

so let's not waste any time let me share with you today

citation waves so let's

talk about this so generally all right and here's what i want to share with you so we will have our

main website all right this is also called our money site

okay so we'll have our money site so this is our money site all right now down here

what this is is our

citation sources now citation sources there's there's

multiple different types all right of citation sources

you know there's structured citations there's unstructured citations but generally when you build out your first wave of citations

waves of citations that's why it's called waved citation building the very first wave of citations and let me just put this here

so this is our citations this is our citation sources this is multiple sources

all right i'm just drawing it out to make it simple so our citation sources generally and and it should be this way will contain our nap which is going to be consistent

even though it doesn't always have to be because these platforms will have variations so

it's never consistent completely so but that's another video for another day but this nap is generally going to the money site but not just the money site the

home page all right so this is going to be our first

wave generally and this is just more than one but again

i'm drawing it out to make it simple to understand so our money site will generally point to the main home page this is our

first wave and then generally what is done and let's go ahead and build this out

generally what is then done is you will see these services these pin drops you'll get the my maps

and they'll drop all of their pins okay and then it will list their services all right generally they'll go out and know and bid

embed those they'll put them on web twos and it

and it is the beginning of a good idea but let me share with you

the waived technique and how this should really be done to maximize benefit for you all right so this is generally the concept

and what is done all right but here's what you should be doing and this will certainly benefit you a lot more in the long run

not at first because i feel that all of your seo and all of your optimizations and

the strategy that you follow needs to be done in waves

all right and that's why i call this the wave because you know your gmb optimizations you add your photos everything is done in sections okay not all at once i mean unless you're very

you know go-getter but generally you want to apply a few optimizations see what happens but let's walk through this

all right so first and foremost like just like here

we have our all right we have our money site okay so this is our main money site

now down here we have our

citations okay and these are our citation sources

now again our very first layer is of course

this is in red is going to come up to here this is our first wave going to our money page

this is our very first wave of citations now we want to skip over that and we let some time pass we want to skip over this okay this is this is no we don't want to be doing this kind of stuff all right i mean this is good this first layer is really good

but generally in a lot of niches especially in these larger you know metropolitan areas harder competition

you know it takes a little bit more we need more digital references aka citations uh so

let me let me walk through so that very first wave is really good but generally our websites

are more than one page and more so google doesn't rank sites it ranks pages each page is its own standalone entity that's how i want you to look at it it's its

own standalone thing you have to do optimization for keywords

page by page basis you have to send links in anchor text

page by page bank it basis it's the same exact thing when we're building citations

all right it's the same thing it's page by page

area by area alright so our first one is our first wave the second wave because we'll say that we have our location pages and then off of our location so this is a location page right so let's say pennsylvania pa and then off of that is one of our services you know maybe we do uh if we're a plumber we could say we do drain repair

right drain repair maybe we do uh tool repair right maybe we do uh whatever it is all right and then off of this

location page or a category page maybe we would have another

location and then off of that we'll have other services

so when we're doing waived citation building

not only are we doing our very first wave which is this one

going to our homepage to give out digital references

but when we're trying to target multiple areas especially larger areas we need to do a second wave

and and where they're giving you and talking about doing the pin drops or you know these my maps and then embedding them this is

this can be beneficial to start building you know brand dominance in a particular area

it's another way another signal to give to google

and then you're spreading it out sending in bed sending traffic through those this can be helpful but they're missing a step

right they're shortcutting it and they're just selling the

hey this sounds good but they're missing a whole step

so let me we're going to talk about this a little bit more

so our second wave of citations is okay we have our citation sources it can be the same

sources all right but when we're building out

and we're building links to these pages and starting to build out our entity and starting to build signals to these

locations and we're talking about these locations we should start then building out our second wave of citations to these particular pages so our second wave could be hey this is going to go to our pennsylvania all right pennsylvania page and then we have a whole nother wave of citations then when we build out our citations let's

make this a little bit smaller i want to talk about this a little more then when we build out

our second citation okay we're building out our second citations

let's bring this over here now i want to talk about how these

maps can really start to help us all right so let's

let's get into here so here's our second wave of citations

now we then go out

and we create what is called a my map now we create our my map and what a my map does

is we're going to put okay this is our business for this area

and then we're going to list so we'll have a my map giving directional uh analysis direction directions basically from

this particular location back to our business to this particular location back to our business because when we're building out

these my maps we're going to say okay so here's our my map my map we're going to build these out saying okay this is my business and here is the locations within this radius that i built

all right then we are taking those my maps we've built a couple of them and then we're going to then embed those maps

into what is called web twos so when you see those

globes and it has all these dots on it that's completely

overboard you know 2300 pins on on a mind map really it should only be a few pins

on that my map talking about the services that we provide for a particular

area giving directions back to our business

then we take those branded web twos we take those branded my maps we embed those onto the web too and then we send traffic which will do click-through traffic from the web to

to our entity all right i hope that this is making sense so they're taking that good idea and they're just selling that but they're missing the step of the multi-lite location citations it starts with that

because you have to signify and send the signal to google

hey this entity exists in this area it services this area it's all about entity awareness sending the right signals to google

it all starts with that citation obviously on page you need to have content that's consistent with the areas that you service

and the services that you provide but you also need to build those citations and then to make it one step further we're building out branded assets web 2.0 assets other assets even if you want to build a whole other website talking about a particular location embedding those maps driving traffic whether it's paid or not organic or not to those entities that's providing click-through

back to our website these are massive signals to google

and this is the step that they're missing we need to start

mirroring our citations waving out our citations

building out more citations and citations and waves

and build out other entities to create an overall entity

especially a geolocation entity to our business

and other locations that we service along with the services we provide and having content and talking about those locations on our website so i hope that this makes sense i i just i wanted to bring this full circle for you

all right it's all about building brand awareness

entity relation to locations and talking about services

building relationships between your business and other locations that's how you get more searches that's how you expand your proximity that's how you dominate a niche

that's how you dominate a location you're building out more assets more content more citations more more more so i hope that this video has been helpful for you

if you have any questions about local seo

entity seo digital marketing facebook ads instagram really

anything seo local seo digital marketing related

always feel free to go ahead and leave it in the comments below

and i most certainly look forward to seeing you in the next

local seo how to rank in google maps video have a wonderful day