The Biggest Opportunity in Local SEO Since Link Building
going to be talking about
why we are entering the largest opportunity in our
entire history in google's entire history as to why it's the best opportunity right now and if you haven't heard recently google has been testing whether or not they're gonna make their google my business listings the maps section of a business
paid and what this means is people would have to pay to have their listings up on google search and all the free accounts would not be publicly displayed on google so the first shot
that we saw of this is google was actually surveying
several of our google my business accounts and what they're trying to do here is they're trying to collect and a range of what people like myself who manage this type of stuff for customers as well as
small business owners how much they would pay to keep their google listing or to keep it on a premium
level now when i say premium there are going to be additional features that they would have for this
but overall the pay-to-play model on google maps is going to bring google millions of dollars of revenue so i think it's important that you watch this video to better understand this if you run any type of agency or if you have customers or if you own your own business where you manage your google my business listing and this is critical because google my business is a core seo optimization methodology when you're doing any type of local seo so when we get a client one of the first steps that we do is is
optimize through google my business listing we change the title we add the title to their other directories we upload images to their google my business we add in descriptions we do use unique file names we make sure that we get more reviews to that listing so this is critically important to understand because
this is by far the number one way to local seo
anything if you're doing any type of local seo the website is critical that's mainly what we do but also having a complete google my business strategy is critical and i'm gonna show you exactly how to go about this new change coming in the future inside of this video the survey
basically asked people if they would pay for google my business
from a range of 10 to 70 dollars now although you can't access the actual survey link anymore we do have a screenshot of what it looked like previously when we looked in for one of our accounts
but basically google's trying to gauge exactly
how much people would pay for this actual listing now obviously the listing is
more than likely if you're a small business that offers any type of survey uh or service
it's obviously worth a lot more than ten dollars it's obviously worth a lot more than 70
but if we know google well what they're going to do is they're going to start at a lower pricing point and then subtly they're going to increase their price point as
more customers start to feel comfortable with a price point but i think it's so smart as a software company and this is why i love following google that you use something for free for such a long period of time where people see value in it there's no way that they're not going to pay for it because the reality is
if we shut down any of the google my business accounts that we're using for our clients
their lead flow would dramatically decrease because a lot of people find customers
local google's tapped into one of the most profitable markets in the world and it's collecting p it's connecting people with local businesses online inside of the survey google indicated that there would be several premium options for people that were paying for a google my business listing these premium options include
google customer support displaying verified licenses this specifically goes for home improvement contractors and doctors lawyers etc
call reports and recordings this is so important because it sounds like they're going to go after for a lot of these call tracking companies call real call scribe
any company that's using call data to track phone calls they're going to go after directly for that google already knows that they can track this stuff why not take market share for a lot of these other companies that are using call tracking instant quotes where people can instantly
gather a quote from that google my business listing they don't even have to visit the website background checks which we're super excited about because we work with home improvement contractors that have great reputations um and they want to show that and then featured reviews which is a review feature well that will actually show
the best review and the worst review in a single snippet for a person to see overall these changes what they look like is google's trying to
save the person that's searching time they're overall going to have more value as a platform
now these tools and resources are great for business owners
and they're great for agency owners because what it's doing is
it's allowing the true businesses the google my businesses
the actual businesses that have these validated license
rank higher on google and guys i've been saying
this for years now rank and rent a model to where you publish a website you get a listing you rank it and quickly get rid of it
is not going to be a sustainable model because google is going to validate and verify
a lot of the things that they're going to be doing going forward
so if you're an agency that does services for customers or if you're a business that's
actually licensed you're going to love this update even though
it's going to bring you to pay a little bit of money for it per month which if you're an agency
i'm going to cover how to best handle that inside of this video the proposed packages are broken down
into four bundles the first bundle is 25 and that gets you some of the premium features second bumble is 45 the third bundle is 50 and the last tier opposed right this is
this is all rumored is 70 reality is is people may wonder
why did google do this why would google make things paid when they were already free
well at the end of the day it's already free for the searcher to use their platform
but similar to google advertising google my business wants to monetize tools that they feel are already very valuable to business owners and agencies how is this going to impact digital marketing agencies like myself we're going to have the unique opportunity to quickly and easily
beat spam in our local markets and you need to get to this as soon as possible because it's going to make a dramatic impact of how google shuffles the results
in terms of google my business so if you're an agency and you start to see these opportunities for a paid plan make sure you take the time to get the credit card information from your client and to pay for your clients so it's self-service self-managed they don't even have to do it
and if you're a business owner make sure that the moment the paid plan comes out because the free plan will still be there
the moment the paid plan comes out make sure that you take out your credit card and you pay for it so you can shuffle higher in the search results and some of the questions to consider if you're an agency
is how can you stick to consistency with the packages that you offer your clients if your client is a doctor where there may need to be more of a physical presence
people need to come in you have to display certain licenses you know people that's asked questions
at that point you might be within the third fourth tier
of offering this to your client if you're a home improvement contractor you may not have to get the last here because it is not as important to get your physical location get people to come to your office display all of these questions display all these get quotes most people will use your website and i don't think that the get quote option is going to be super effective with google but at the end of the day you never know people like doing their research they like reading reviews they like seeing a website it's one question to consider and obviously the next question to consider is do you play this on a client by client basis
and the answer is no you want to get everybody that you're managing on these paid
google my business plans because it's going to set you up for a direct reason as to why you're going to allow your customers to beat their competitors in the local market
the key to these updates and the reason as to why you should have
a google alerts inside of your google alerts and this is something that comes in every
day with the keyword seo with the keyword google my business is because you're going to stay on top of these trends and you're going to be able to implement these trends for your existing or new clients
and it's going to allow you to get those rankings quickly so they stay there sustainably
with google my business it's all about customer actions it's all about click-through rate it's all about phone calls it's all about engagement signals so if you can boost those engagement signals within your first
30 90 days with a relationship with your client what's going to happen is they're gonna rank higher on the google my business listings giving you an overall
satisfied client if you're a business owner you're gonna get a satisfied phone calls emails a form fills leads that are coming in
you wanna make sure that you stay on top of this stuff as much as possible and implement before others get to market and that's all i have for this video now when we do
actually have the opportunity to get this out for one of our clients we're gonna make a tutorial onto how to actually get this set up and everything like that but i figured it would be an important discussion to make on today's video
because you all need to get prepared for it and instead of thinking of this as a negative
use it as a positive to make the correct decisions when setting up a google my business listing
