Off Page SEO Backlinks Strategy 2020
so week number one really what we are doing here is we are launching our website all right
that's everything that's our on page that's all of our plans it's a lunch we have our initial content or money content our site is up everything has been checked so the very first step after our launch is we need to set up our social entities now social entities are so important and let me tell you why social properties are not only important for solidifying the authority and basically screaming to Google that we have a real entity a real business person but this is also going to come in handy for syndicating out content which will furthermore bring in traffic further solidifying our authority but also when you have a syndication network that you have created of social
properties it's also then a lot easier to start indexing other backlinks so a social property is so important or I should say social properties social presence and social activity will justify our links along with bringing in traffic and it will help with our indexation of backlinks so social profiles are great for building up your authority and it's also a must-have for your off page SEO strategy for 2020 so after we have done our lunch we have built out our social profiles and along with that all of our money content our site is up the screen all of that is taken care of remember there is no off page without an on-page and technical plan in place first so let's move to week number two and as I'm going through here I really want to touch on something so we're gonna touch on week number two so week number two this is where we want to start sending our initial links this is where we want to start putting our feet in the sand for lack of better words so week number two what we're going to do is we're going to send links okay now when I say send links to our social profiles and why is this because real entities will acquire backlinks on their social profiles and we want them to be indexed and recognized by Google immediately so we want to send links to our social profiles so Chris what type of links would you send to a social profile we don't want to spend rental money on a social profile we don't want to send high-powered PBS to our social profile or do we so really I want to touch on this here
so we want to really put our feet in the sand with our social entities so we want to send links to our social profiles and you could do this a couple ways now I would do and and these are the two pieces of the puzzle that I want to put into place so there's one called niche edits which you can send to the profile right or you can send a link insertion this is where you'll do a manual
outreach or you could pay someone to do a manual outreach on a page that is already existing and already has
acquired backlinks possibly acquiring traffic so these are the two that I would do that I would send because there are higher quality they're a little bit cheaper and do not send if this is your main money project you should not be building out your se nooks or your GSA's two of these entities at first never to the website but if you want to start building out other tiers and power those up with your link building tools then that could be potentially okay but it needs to be done in a very safe matter so I want to let's just stay on track here we're gonna move right into our building our niche edits or we could do our link okay our link insertions all right so that's our link insertion or our niche edits going to our social properties now this is going to really put our feet in the sand like I
mentioned it's also going to get those indexed it's going to just scream to Google that we are a real entity a real brand or real person now after this along with that in Reno - and this is very important taking care of our social profiles and creating our social network for indexation and also syndication we need to start putting out this is all in week number two this is going to be our citations now I get this a lot citations can be built by the hundreds as many as you feel that you can build all right then I would put these out if you can build out a thousand citations which would be relatively difficult by all means
please go ahead because companies could have employees companies could outsource building out citations building out a digital reference online in mass is something that a lot of companies do so in week number two we want to go ahead and push out links to our social
profiles you can use either link
insertions for this right that's a backlink on an established page or you could go ahead and use a niche edit now along with that we're gonna go ahead and build out our citation so we're moving into week number three and week number three is where we start building out some of our links to our money site so what we want to go ahead and do here is on our money site we want to send one to two links now our first one to two links going to our money site need to be of the highest quality so this is where you want to send in your best quality pbn rentals you want to send in your best guest post you want to anything that you could get that is of the best most relevant content the best link that you could possibly get the one or two links this is the first two links that you need to build directly to the money site to the home page so that's gonna be to the money site so I'll just put this that's one to two links now and that brings me to something that I wanted to mention which comes up I hear a lot of people building hundreds of links to their website please stop I have given the equation alright and I'll go ahead and I'll break this down again if you have a competitor okay that has we're gonna say just to make it easy 200 referring domains you need to go ahead and figure out how many links can I build on a weekly basis and keep that velocity up and make sure that they're high quality so if they have 200 links that need to be be in there equal quality right you're gonna average that out how many links can I build on a weekly basis and divide that by the 52 weeks or this
six months whatever your plan is that you're going to implement so that's how you figure out how long it's going to take to beat them and how many links you need to build on a weekly basis but for this particular example we're doing one to two to the money site if for your instance you're on a harder Nisha need to build two to three then build two to three but whatever the velocity is of your link building campaign you need to keep that velocity up you need to stay relevant in the eyes of Google so that's gonna be one to two links to the money site those could be your higher quality PB ends remember this is a money site so high quality niche edits or link
insertions so the very next step here is we need to build out our second tier our second tier that what is our social links that we've already built over here so for your third week we're building out our tier two
alright so we're gonna put T two social links so that means if you have built out over here in week one you build out your social profiles and then in week two you sent links to those profiles now the links that you sent to those
profiles you need to send links to those this is going to be your next tier now these could be of lower quality all right these could be of lower quality PB ends these can be more niche edits this could be a more link insertions but I want you to keep this in mind when building links for your off page SEO strategy or technique for 2020 whatever you do if you're doing blackhat if you plan on selling your website or renting your website or having someone acquire your website at some time if you're doing blackhat or you're paying for rentals you're going to need to strip those links away after you acquire rankings because you don't want to continuously pay for rentals or PB ends or whatever the case may be so it's almost best when link
and link building for 2020 depending on your niche some niches you may need to use PP ends or rentals and it's it's necessity because your competition is using them but in most cases you know it hurts my heart to say this it may be better to go the whitehat route now I know buying links is not considered white hat but when we're looking at links buying a guest post on a reputable blog would be considered white hat if it's not advertised that they sell a lot of times when you're doing outreach you're gonna find that if you message 10 people and let's just say you get 10 responses which you probably won't I would say eight of them are going to ask for money of some sort or some type of trade for that link so I want you to keep that in mind so it might be best for 2020 to keep it white hat unless you have no other choice so let's I I just wanted to cover that all right I just want I'm trying to give as much
information that I possibly can but so we're on week three here we are building out our second layer second tier to our social entities so we've also built out one to two links to our money site so we really need to move into week number four now week number four is where things start getting a little bit more fun in week four we again we're sticking with the same whatever your velocity is so we're gonna do one to two links okay not 20 not 30 not 50 not a hundred a lot of thousand links not gsa links not SE nuke links but one to two high quality links they could be a link insertions guest posts they could be me shet it's something that is of high quality and relevance to your brand or business alright not tons of links
that's audacious so we're gonna do one to two links of very high quality directly to the money site or
one two two links to a piece of our ranking content whatever our main if you're building a power page whatever you want to call it a main piece of ranking content you could build one to two links to that or directly to the money site to the home page so that's going to be one to two links to our ranking content or our money site and then of course we need to start building out this is going directly to our social entity so what we want to do here is this is going to be to our start aired out links now this is where you could maybe use automated or some type of tool
