How To Do Local SEO in 2020
here I'll write some from Moz here's one that I looked at local SEO checklist and this is one of the top rankers style factory lag kits I think my friend chase is here yep Mike I took a look at his so what I'm going to do is I'm going to pick one and then we're gonna go ahead I'm gonna go for the top ranker here and we're going to go through the checklist but I'm going to first talk about a couple of the things that are most important so a lot of these checklists will say things like your schema you need schema on your page you need to get reviews backlinks but a lot of them will never tell you a few things so here is the top ranker this is what's really a regurgitated list here so let's deep dive into this and things that we need to do now structuring your URLs and all of that type of stuff
we're not going to talk about but the first thing that I never see on these lists that is a very key component I'm gonna go ahead and pop this up alright well utilize this I'm gonna talk about a checklist that's non regurgitated that's going to be a little bit more helpful for you if you're just starting out or maybe you're not getting the rank so the first thing that I never see on these checklists that I feel is going to be super beneficial for you all right and these are in no particular order but the very first thing that you need to start doing is you need traffic right we're gonna do T and CTR now how will this be done and and this is going to be the difference or the deciding factor that's going to take you from position 4 or 5 to position 1 2 or 3 now this can be accomplished in a couple of ways but I'm gonna lean more towards white hat a lot of the times when people are on the first page went down at the bottom if you want to get that boost a lot of times you can run a very very
inexpensive campaign on Facebook maybe promoting something maybe giving out a coupon something that's locally within your area why because then you're getting local ip's local G Google accounts going on to your site they're getting your coupons there they're reading through your information maybe clicking a button may be seeing your knowledge panel whatever the case is if you're not seeing the ranking boosts that you want you need to set up some type of campaign that's going to start getting some user engagement start getting some clicks start getting some CTR start getting some localized traffic to your site and you will certainly see a boost now you can go through this number one ranking checklist and you're not going to see that on a regurgitated local SEO checklist so my number one piece that's a non regurgitated item is going to be some traffic and CTR set up a campaign get some traffic to your site get some clicks set up something coupon whatever you got going on take care of that it will certainly give you a boost now a lot of the times we'll go right to number 2 all right oh I see for
localized everybody talks about
this citation that book what citation should I use where do I get them what are they for I use it directory what site
Haitians so a very quick search on your leading competitors now you can do this manually you can use a tool whatever you would like
but generally within Google because citations are a duplicated right
it's duplicate content over and over and over again if you do a search put in the business name put in the phone number other details that are going to be duplicated name address phone number n ap and do a search on your business on a business that your leading competitor let me go ahead and show you how to go about doing this and and I'm getting to the point of citations which one should you build for your business this is a way to do it so you're gonna put
business name right but in the very beginning it's going to be all in-text right um : and then put business name and put it in quotes then take put a space and putting quotes there phone number okay and what's going to come up is only a hundred generally a hundred if they have less than you're not getting to see a hundred but what's going to be a return to you or the most relevant citations for your leading competitors so number two citations when I see this on the regurgitating local SEO checklist citations which ones build the ones that Google is showing to you when you do a search for your leading competitors it's only going to show maximum generally of a hundred build the citations that they're building why because Google is already rewarding those particular sites now let's talk about links I hear this a lot links now again we're going to go with the same format but since we are local and something you will never see on a list let's go back to our
regurgitated list and these are
duplicated across every site but they never tell you the steps never right they're always pitching you on something else but I'm going to deep dive into the most important factors of a checklist that can certainly help out you and your business I want to get into this next but we're going to talk about links now links we're going
again we're going to follow the same format alright so we're gonna do links all right so links are important now what links though right this this is gonna be the format for this video what links so again we're going to do a competitive analysis right we're going to get our top three or top five ranked errs in your position that your business does it should be it right you're going to run it through a search I'm not sure what tool you have if you have SEM rush excellent tool if you have must good tool age whatever tool doesn't matter right you want to use a free tool like open link profiler or ubersuggest it's irrelevant take a look at the backlink profile for localized backlinks and start looking okay where what is being rewarded because this particular site is in the position that I want to be in go through and try to find link opportunities that are the highest authority right if you're gonna look at a third-party metric like Moz or
whatever da hai da and PA that are localized and something that you can acquire when you go reach out you do a competitive analysis and you run all of the backlink profiles of the top five rancors you should come up with a list of at least twenty to thirty link opportunities that you can build but that's gonna lead me into something that no one ever talks about and what that is is the links coming in we need to start looking at the anchors the anchors coming in are just as important and nobody ever says this but this is 50% of the backlinks yeah the links are
powerful but what tells Google what that link is from I mean other than the authority you need to have a relevant anchor so what that should mean is it should be obviously branded or if you can write some link opportunities will allow you to get something that is a localized anchor so if you're getting links right from all of your competitors link profiles you gather them up you're getting those links plus if you can get a localized anchor coming in you're going to see a sig
if it can jump so we've talked about the number one piece which is traffic and CTR which is never on any lists but if you're at the bottom of the page and you want to reach up that's what is
definitely needed
all right huge tip there too we talked about citations three were doing links more importantly the anchors coming in let's move on down the list so we're gonna go back over here to our
regurgitated list and some of these things are very simple set up your XML and structured data markup and and let's talk about markup markup is very very important for all right so this is schema all right now there's different types of schema but I want to relay this you know the importance of schema have been all of your normal schema if you're using WordPress you're using Yoast or all-in-one or whatever it is it takes care of all of the basic but here's what they don't say on your page you can have more than one type of schema all right and and this is very important what does schema do which is more important it's going to help Google further understand your page all right so you want to have your star schema you want to have this but the next step is you need metadata to further help Google understand your page so you need schema but multiple types and all this is doing is helping Google further understand your page do I think it's a direct ranking factor absolutely not
however if you have multiple versions and giving Google better understanding of your page and your competitor isn't it's of course going to be a benefit to your site your business so let's go ahead and move down the list here um let's look at the regurgitated list and this is just off the top of that I just want to help reviews Oh reviews are the best and I see this across so many lists reviews are not a direct ranking factor they're simply not however reviews from particular sites are going to help when people are looking for your business or brand which will overall help your businesses traffic help your overall trust it is helpful for the user but it's not a direct ranking factor so for reviews what do we do
well I would take a look again always follow that guideline of what is Google rewarding what should I be doing this is giving you a blueprint of what you should be looking at so if if reviews are coming in from Trustpilot use Trustpilot they're coming in from Google I mean you should always use Google but maybe they're coming in from site jabber maybe they're coming in from irrelevant or Yelp whatever the case is when you're getting your reviews make sure they're containing the words words like service whatever you provide make sure that those words are inside the reviews make sure they're written like normal people and get the reviews from the sites that your competitors have it doesn't matter if they have 30 if you get 34 that's gonna be a ranking boost no just make sure that you're getting reviews from where your competition is I think we've talked enough about this let's move on down the list here building citations again I would keep with the main ones customer reviews we talked about that a website and content now let's talk about site and and this is relatively
important and this never comes up in a chat so here's this let's see if we can make this a little bigger all right we're gonna scroll on down the page here so we're at five but we've covered a lot of things within these little bit of five so we're gonna go on the six now now six we need to talk about this now when you're whatever neesh you're in alright and this is a big one that I never see on the list but it's a massive check alright we're gonna talk about site structure pages and content and things along those lines now I'll make a couple more check marks here so one thing when people they come in to them come in to me and they want me to look at their sites or I talk to them is this you can have the best content in the world you
can have everything but if your site is brand-new if your site doesn't have particular signals within it and I'm going to talk about that later then you're never going to push all the way to the first page or to the top so 6 is going to be age and I never see this on the lists but this is a massive factor that needs to be added to these
regurgitating lists this is the new list right so age age of a site is um to me is a trust signal if you have a brand new page a brand new site and you most of the rancors that are in front of you if their sites are ages older than yours you're never going to get in their position so how do you combat this well if you're a brand new website brand new then maybe you could start looking at other sites because there's thousands of them right being expired every day and maybe you can get a site that's
relatively close to your business brand or service name if that's up your alley that has some age but if you're
competing with sites that are all twenty years old and probably not that but ten years old and you have a brand new site it's going to take you a lot longer to get in those positions I think we're done here let's talk about some
structure issues now each of the pages all right when we're looking at a SERP I want to explain this this is this is relatively important each SERP each page each query is completely different right we can agree on this some people might not but so if you're a plumber so you have plumber in this town you have plumber in another town or then you have plumbers services each of those queries right are going to show either service pages some of those queries might show a blog page some of those queries might show a category page if Google is rewarding blog pages or service pages or a category page or it's whatever Google is rewarding for a particular search right that's the type of page that you need to craft what I'm getting at is this if you're building out and you're trying to rank and this is going to be type page type matters it certainly matters for ranking because if everybody on a SERP is ranking a service page you're never going to be able to get in there and win a SERP with a blog post you might be able to but it's going to be a lot harder and a lot more difficult is what I'm getting at so page structure page types for particular SERPs matter so what I'm getting at is analyze the SERP when you're and look at pages do all differently each search is a whole new set of competitors look at it that way you can't just say okay I'm a plumber in Miami plumber in Miami and say this is my competition know each page that you create is its own set of competitors that you're trying to beat you need to look at every single aspect of a page its page by page not site by site not competitor by competitor every SERP that you want to tackle every keyword that you want is a new set of competitors all right hopefully that helps you out so let's move on down the list we've talked about age we've talked about the review schema we've talked about links and anchors and citations let's head back over here um trust signals more trust singles let's talk about that so we're gonna move on here to eight so I'm sure that you're well aware especially if maybe you're more along the white hat lines it doesn't matter there's no hats right if you're doing SEO there's particular elements on a page that need to be taken care of your site should have contact pages and prevalent um phone numbers you should have localized phone numbers you should have about us pages you should have emails where people can reach you you should have who we are what we are what we do especially local those things need to be accounted for on a page here's who we are here's what we do here's why we do it here's some
testimonials here's our phone number here's our email here's where we are alright so this is gonna be trust signals on a page those elements on a page need to be taken care of
same with Terms of Service same with a privacy policy all of those elements need to be made up onto a page all right now here's the another one alright number nine your structure and these one-page sites I see this a lot remember one page equals one SERP alright one page one key word one idea one SERP you might find outliers but nine times out of ten if you want to tackle a SERP right for a particular keyword you need one page dedicated to that alright you're never gonna get you might pull in other keywords or what is called a cluster of keywords but one page one idea is tackling one certain I think I covered pretty much everything local anchors coming in schema review
citations backlinks age trust
click-through CTR traffic let's go over here and see if there's any comment so my name is Chris Palmer if you have any questions this was a quick list I wanted to touch on a couple of bases relatively quick if you have any questions about local SEO how to do local SEO digital marketing Facebook Ads really anything at all always feel free to ask in the comments below and I look forward to seeing you in the next how to do local SEO in 2020 video have a wonderful day so if there's any questions I don't know if there are let's head over here any questions anybody at all
let's take a quick look here all right that was a little bit longer than I wanted it to be what's up hey mark great to have you on yes it was an excellent chat with Craig we plan on
doing something more consistently you'll be able to see us yet again here on Wednesday I think we're gonna do a chat about link building and backlinks and more grey hat area G Sal says great points Thank You G Sal mark Rd says we should start up a new company called gringo SEO ah yeah I mean that'd be interesting I'm here Chris
24 lyrics great to have you on 24 G Sal said that sounds like a good name mark it could be enough it says I'm here not this great to have you on photograph uh says hello Chris hello to you sir we're gonna move down the list here I did fax JSON and got rich results within minutes yes yes multiple multiple forms of Micro data and schema can be on a page make sure you implement it twelve people should like this yes if you liked the video please I would super it's very helpful for as far as you know getting other people to see the video so if you liked what I've shared with you please give me a thumbs up you don't have to but it helps the video alright so thank you for that mark for that um basically for you know reminding me
so var in says hello Chris Barton hello to you if you have any questions asked I feel free
alright we can maybe let this stretch out a couple more minutes nice job Chris thank you rob
great to have you on Juelz Chris kid says hello hello to you sir as always dwell says a so in search console when I select a query then I check pages I see multiple pages showing for that query does that mean keyword cannibalization no no you're no you're you're just ranking other pages are showing up and and that's a really good tip because if you're showing if multiple pages are showing for other queries that's because Google feels that that's what your site is about you're just popping up for other queries and as you'll see with especially with search console things change and fluctuate so
I wouldn't worry too much about that all right so no that's not keyword
cannibalization you'll be fine
gee Sal says Chris is your training still on this weekend I texted you too if you get a chance to respond gee Sal I'm looking to get 25 people total that's all I want to teach the method to once I have 25 that's why I changed the landing page I'm looking for 25 people that are interested in serious
um so once I reach that 25 goal we're gonna host it I mean the amount is super cheap if if you've already um you know invested and you want to you cannot wait maybe another week then uh you know just let me know and I'll send you back the $99 all right so it's not an issue but no I'm just looking to get 25 people that's all I don't want to show a bunch of people it's not something I want to do what's a good price point for
managing a client GMB 500 a month well um I'm assuming your are the one that is doing the work right um what we
generally do is is intake particular people from the platforms and I
generally do it a lot cheaper um but it's what your time is worth I don't know who you have working with you or how you're outsourcing it or whatever you're doing um if you have your own team that you've trained you can maybe go lower but it's completely up to you all right I think that's relatively high just for a GMB but I've seen more expensive as well so mark that's up to you brother
your services and what you have the offer is only worth what the next guy will pay so um and and you know how much time goes into it you know what your our hourly rate is you know what you're worth so it's up to you my friend dwell skid you're teaching people what I'm going to teach people up what for the weekend I'm gonna teach people how to verify accounts without post card multiple different variations of that and also a lot of CTR and traffic manipulation tricks we're gonna go over some local SEO just basically Google my business tips
and strategies that I do not share publicly um it's just it's just a class you know a very cheap class I'm just gonna share some tips that I don't want to give away publicly that's all alright and I just want to get paid for my time two hours fifty an hour that's why it's a hundred dollars right so that's what it is
all right um so how much is that class just $99 mark ninety-nine dollars fifteen hours from each person I just figure each person is its own standalone person that's how I look at it alright um which is fair more than fair for what I'm gonna teach so yeah that's that mark if you're interested you can go to Chris Palmer marketing.com /g MB I hate pidgin I don't usually pitch but if you want it that's where you go all right all right any other questions anybody at all all right how much how do I get in um all you need to do is just head over to the site make payment and then send me a text with your email in it and um and then I'll just add you to the list you know just tell me the email that you made payment with and now as soon as I have the 25 people I was planning on doing it this weekend but the 25th is actually my birthday so I reconsidered that evaluation I want to spend time on my family uh but I'm thinking the very next week and I should have enough people I'm very close to the 25 mark I wasn't promoting heavy just on YouTube and on Facebook you know I don't like the I don't want a bunch of people you know it's not just a few you know so can i rank local map without verifying a map yes yes you can i I do not think for longevity that it will stick um and and and it depends on your competition if all of your competition has verified listings and phone numbers and all of the other pieces that go into
optimization of a listing
you're not going to outrank them all right so nine times out of ten inch is better to get a verified listing okay now I'm gonna be running a test
since we're just standing here talking I have a couple more minutes I'm going to I'm getting to be closing down my particular sites I'm launching a new site and forum which will offer services it's something I've been working on for quite some time we'll have the SEO testing group we'll have the services we're going to have a private mentorship and consulting very cheap we'll have a calendar set up but in any case I'm going to let my site just going I'm going to run a test and see how many links it takes to have a link of a site vanish or see how long it takes to get a penalty so that will be super super fun I'll open it up to everybody that it comes in and talks with me we'll just blast the site with links I already have a GSA linked list with over a million links so that'll be super fun it'll be a public test for my site we're just gonna blast it away and see how long it takes for it to drop out of the SERP for a couple search queries that it ranks for and see if it gets a penalty right so that'll be fun all right dogs barking at people uh let me see here do you teach us how to rank GM bees um the main the main goal here is the optimizations to rank a GM B are simple right I'm going to teach you how to rank them but more so how to get more of them so you can get more business more phone calls and more eyes right so if you can get more locations you can get more calls if you have more locations that are verified it you're able to expand your business that's what I'm going to teach you how to do and yes I'll teach you how to rank them which will be a two-part little section right so yes I will teach you how to rank them it's easy once you know how to do it all right so uh varam asks do profile backlinks still work does it help you rank a website any more I feel that any link type by itself is not effective it needs to be part of a a proper backlink profile right so if you're only using profile links it's not going to really affect you but if you're getting profile links that are relevant or in my personal favorite like IDI use and dot Gove's that have a lot of authority and a lot of power and you're using those as buffers they can be helpful but a Linkwood that's not tiered out that's a profile link probably isn't gonna be that helpful Juelz I'm thinking about maybe next week cuz this weekend's my birthday alright so I'm thinking for the weekend and then by then I'll probably have 25 um people wanting to learn so maybe we'll do it
April May 2nd and I was thinking a lot of the people that I talk to because I'm going to record it too I'll just get those people signed up um and then if you can't make it I want to just bang it all out and once because when I did that training for the drive stacks it was just a pain in the butt because you I had to make videos than I'm editing them and I'm you know what I mean when you make 30 videos that's why I just want to dedicate four hours or five hours go through the training and then later on I could just bust up the videos you know that's why I want to do live training here forward anything that I'm gonna teach I want to teach it live that way I can get feedback immediately right and then if maybe you don't understand something I can just go in and teach it again you see what I'm saying
and then later and then when I have time I can edit the video and then maybe distribute it this particular training though I'm not going to show I don't want to show anybody who asks looking for only twenty five people that have a business you know I I went on and I shared with one person a few methods and then I noticed that they were going on Facebook and trying to offer um like a little mini course I was like you know I just want to show certain people that really want it for their business you know something that will help you you know I mean if you want to go and sell the info that's fine but the more people you show that the tactics won't work I mean it's you know I want people that are you know close to my group like people in the group people that come on here I see you guys all the time Juelz kid mark you know what I mean
that's the kind of guys I'm looking for you know all right for Tama asks um wedding photography I never were inside of a wedding knee short photography I've shared this before I mean it most of the time people would come it's it's lawyers um I do travel agencies travel clubs I like travel I like lawyers and then for affiliate stuff I primarily focus on coupons and discounts sites that's what I do that's my specialty that's what I do it's the same guys in competition and that's pretty much what I do I'm not scared to share the niche I mean the sites that we have I have been there forever and it'd be very difficult to take them down the sites that we work on and you guys see in those particular Tanisha's you would never think that you know a small group of guys we're running those sites um let's take a look here all right so it doesn't look like there's any questions so I think I'm gonna hop off um it's been absolutely wonderful to go through this so if there's no other questions I'm gonna pop off look forward hey I'm I'm hoping that I can have multiple chats with craig craig Campbell he's excellent I I think he's brilliant as far as SEO is
concerned we're going to be holding another live chat this Wednesday on link building so hopefully you guys could ask some questions there it'll be derived at you know gray hat / link building PB ends things along those lines so I think it'll be an awesome talk and we can go back and forth but he he knows some wicked stuff so it'll be an awesome chat all right do you do you do GM B's for affiliates yes I look I do have a lot of GM B's where we're localizing particular offers right um because it is a lot that as you know I mean I offer stack
training but once
that I did show that I lost um was a G site I was ranking for hostgator coupons I was ranking position for for Hostgator coupons I was getting 14 signups a day you know so um I like to take my G sites my stacks certain particular types of links and traffic and rank those so and a GMB as part of it so to answer your question yes
Giambi's for affiliates is just part of a network that I would set up and yes it it's very effective lower search volume but higher conversion alright great life thinks hey phota graffia d Kassar Mentos i'm glad that i was able to help you were you um is this your site of
fotografia did you want me to look at your site or something or um cuz I'm about to I've had a lot of people ask me for like audits and templates um I'm thinking about maybe creating one and giving it away for free
I don't know um cuz I haven't I have an audit that I used to use when I was selling audits on Fiverr it's a 500 check list um from server side I mean it's insanity you know and it checks for a lot of stuff that you don't find on a lot of other lists so maybe I'll give that away I don't know but if you want me to look at your site maybe one day I'll do a live audit of somebody's site for somebody for Complementary I used to charge 200 bucks for those I mean I had a lot of those sales - but we're
rambling I don't like to ramble but it's been a great talk thank you so much everybody and have a wonderful night I'll see you in the next one I'll
